Direct Media United Solutions
The Direct NEURO project is the winner of this year’s Disrupt award in the Disrupt Innovation category. The competition brought together 60 world-class submissions coming from companies, agencies, and associations that stood out in Disrupt Innovation or Disrupt Communication and — during the very difficult 2020 — managed to achieve results with their activities and push the society forward.
Direct NEURO is an innovative project by DIRECT MEDIA United Solutions that tackles the use of neurotechnology in marketing and organizational research.
The project is backed by an experienced team of neuroscientists with first-rate references and numerous studies and research projects. Using state-of-the-art neurotechnology — together with data processing and brand communication experts at DIRECT MEDIA United Solutions — they delve into consumers’ unconscious responses to messages communicated through advertisements, commercials, and content on social media. The technology is vastly applied in — besides marketing — in the field of human resources.
Direct NEURO team completed its first local neuro study on the effect of social media on the user’s brain, and you can check out the findings here:
Among the Disrupt Innovation category winners were also: Donesi for Always at the Right Time, Coca Cola HBC Serbia for HoReCa Community, Lasaffre for eBaker, Preventer for Authors’ Club, Delta Motors for MINIxŠkrabac, Galenika and Chapter4 for Hello Twenties, Direct Media for Direct Neuro, Sava osiguranje for eLife, Banca Intesa for It’s time for sharing time, Mokra Gora School of Management for MEMBA 2.0, VIP mobile and Executive Group for VIP virtual store.
The Disrupt Communications awards went to: Mercator-S for IDEA Caravan, Atlantic Grand and Luna TBWA for Let’s Have Time, SuperDot for Wine Trekkers, Galerija Matice srpske for Extraordinary in Emergency, Propulsion and AstraZeneca for Oxygen Movement, Hemofarm for Life Wins with Us, M2Communications and NGO Astra for Parallel Reality: Cruel Reality, Balkan Tube Space for Balkan Top Star, Banca Intesa for Tea Party on Thursdays at 5pm, New Moment New Ideas and Visa for She’s Next, GourmAna for Hanging Out with GourmAna, Levi 9 for Internal Communications.
The Disrupt Brutal special awards went to Koncern Bambi for the Plasma Rituals project, Disrupt Influence wen to Atlantic Grand and Popular Communications for InstaGrand #JustEnjoy, while Disrupt Star went to Mercator-S for the IDEA Caravan.