Joined by more than a thousand guests, Direct Media, now operating under United Group, marked the beginning of a new business development cycle and announced the emerging next stage of regional marketing’s evolution.
Sporting the new visual identity, DIRECT MEDIA United solutions will move into the new chapter still at the helm of the region’s digital transformation on the road to the future of marketing and advertising, as a longstanding leader in advertising, communications, and media services in Southeast Europe.
“Last year, we became part of United Media and United Group — a leading telecommunications and media system in this part of Europe forging ahead through the new technological age and innovating business on a daily basis. That is why we feel immensely privileged to be joined by United Group in steamrolling further growth, all the while clearly recognizing our contribution to the development of both the Group and regional marketing in general,” said DIRECT MEDIA United solutions’ Chief Operating Officer Jovan Stojanović.
Within the massive United Media and United Group system, DIRECT MEDIA United solutions will continue to develop new technologies, innovative advertising models, and digital marketing. This will enable the development of unique communication solutions that will be launched through various advanced platforms, spurring companies, brands, and regional media on towards the digital age and more efficient business development.
“Connectivity is the strongest currency in the new age, and our next-generation communication strategies are solutions to business challenges. These solutions will be far more complex and technologically demanding, merging the existing and creating new communication bridges. As professionals, we are fully prepared for this leap, moving into the new development cycle with a lot of enthusiasm and confidence,” said Jovan Stojanović.
Direct Media’s nearly twenty years in business saw the company expand across the region, push the envelope in the advertising industry, produce premium television content, and uphold corporate social responsibility. Always deepening its expertise, Direct Media managed to introduce world-class standards in the region’s marketing industry, even despite not being part of any global marketing group.
DIRECT MEDIA United solutions provides services to international and local companies across eight regional markets through its own network of offices and affiliates in Serbia, Montenegro, Macedonia, Albania, Bosnia and Herzegovina, Slovenia, Croatia, and Bulgaria.