After a successfully implemented educational program for the Faculty of Economics and Faculty of Organizational Sciences students, DM Smart Lab came to a close at the Faculty of Dramatic Arts. This year’s program opened the doors to all faculty students, who had an opportunity over the program’s five weeks to listen to Direct Media employees talk about the role of the advertising agency in the advertising ecosystem, digital communication, media planning basics, and use of creative solutions in communication strategies.
The educational segment of the program ended with solving a case study, when the program participants worked in teams to tackled the problem brief. This year, the students were tasked with solving a case study on dm drogerie markt, whose representatives were on the jury panel evaluating their work. The most creative and effective solutions won the sympathies of both the speakers and jury members, and the students were rewarded for their commitment and innovative ideas.
DM Smart Lab is part of Direct Media’s strategic concept of collaboration with students, intended to contribute to the development of young talents in communications and monitor the development of the very best, with the possibility of internship, and then even potential employment with the Direct Media system.