DIRECT MEDIA United Solutions
When freedom of movement is lacking, freedom of expression is born. Creative persons start wandering the streets of their creative mind and then art is born. This is exactly what the Direct Media creative team nurtures on their Instagram account.
The designer part of this team decided to create a post every day to mark each day spent at home. Day after day they did this and today their Instagram account is adorned with over 30 beautiful illustrations; it could almost be possible to create an exhibition!
Voljena Danicic, the Head of Creative, explains how the idea was born: “When the emergency situation started, we did not want to withdraw. On the contrary, we wanted to seize the moment and push the boundaries. So, we came out in front of the clients with proactive ideas for which we did not have a brief, and then the idea was born to give ourselves a task in order to further improve the time spent in quarantine. ”
No brief, no product or service or any sales activity. Pure art. Exactly what is hidden in each of the creative persons, and which clients often cannot recognize.
This time no one could tell them no, so take a look at the gallery to see what some of the works look like, and if they happen to intrigue you, we suggest you follow them by clicking on the link below: