DIRECT MEDIA United Solutions
How to organize work from home for 250 employees, what will happen with the campaigns of clients, should I use Asepsol or alcohol as disenfectant and what if there is no Asepsol or alcohol, we need to communicate changes, send e-mails to clients, some people are constantly panicking, circular messages on networks are sent, who will remain in the firm to work, do people come to work by public transport or by their own transport, the state of emergency is being introduced, the situation in Italy is horrible, how will brands communicate, are our parents safe and with enough food, Skype meetings, children are screaming at home, people are irresponsible, we applaud to the medical staff…
There is no doubt that Covid-19 suprised us. Maybe we were a bit more prepared than others, so maybe we enjoyed the warm home environments for a moment, satisfied with the achieved by switching to remote in a very short time period of time. In that we had a great support of the owners of BC Partners who, long before it looked like a necessity, warned us about the certainty of such a scenario. We also had tremendous support from the United Group which, together with the owners, very explicitly put in the first place the health and safety of employees and all the time insisted on it.
For all of us, a huge satisfaction was confirmation that even at these moments, an absolute priority for our system were the people, their health and the health of their families.
While we, in remote mode, were getting accustomed to work in this – who would say – extremely challenging environment, and even set goals for us to be in all that up to the task, a few of our colleagues remain in the duty shifts at work, “in the first line of defence.” As there are also colleagues older than 65 years of age at those work positions, the younger took over their job, aware of vulnerability of elderly in the newly created situation.
Events and public gatherings of any kind are being cancelled, so Direct Media Academy in its normal edition will also wait for a better time. Hopefully soon. Until then we’ll work, get informed, learn and consult with each other, and now also through our newsletter. From home. Because we have seen that we can operate in this way too.
We also think that the coronavirus will make tectonic disturbances in the global economy.
That’s right. It will change the habits of consumers.
We believe that a lot of things will move online.
We are reflecting which campaigns will be postponed and which will not. New campaigns not previously planned are emerging, while online channels of communication are almost a priority for all.
We wonder how long would last those five minutes that e-commerce and virtual reality will have.
By mere observation, but also based no the abundance of current reports, analyses and predictions, we can draw basic conclusions about the directions in which our industry will be moving. That’s enough for a start, but not for later, and quite certainly it will not be enough to us, because we are those people and those agencies that seek opinion and advice from the children’s psychologist for challenges such as “how to work from home with the children”. For example.
We prefer not to leave it to chance, as confirmed by our fast move to remote mode operation. But we need to be more agile in the period before us.
As much as the “week one” was challenging, we will certainly step into the second week with greater uncertainty and slightly more prepared, while the third week will be even more uncertain, and so on. When things start to go back to normal, and the hopes of all of us go to that, expertise, innovation, fresh ideas will be more significant than ever before in all industries and businesses. Credibility and trust, solidarity and collaborativeness will be on the pedestal. As universal, yet new values, for a new era that is emerging.