DIRECT MEDIA United Solutions
Sofija Savić, Copywriter, DIRECT MEDIA United Solutions
In order to understand the present, including the current situation that has unexpectedly separated us from each other, we have to get to know the past. In this text, you will find in one place the most diverse facts, texts and stories about artists and historical figures!
Believe it or not, the answers to all these questions lie in art history. Slike i prilike brings it all to you on a plate – a blog and Instagram page with untold or less known stories on artists, historical figures, various phenomena and much more, in an original and modern package.
Two art historians have decided to bring out art history from the museum depot and put it in the limelight of social networks. They have created a blog, with a mission to dispel all prejudice about art and culture, by using the language od modern digital channels. They aim to show that art and culture are not reserved for a limited number of well-read people with a surplus of time and money; on the contrary – art and culture belong to all of us equally. Finally, the blog’s content will be created with one purpose: offering people a different perspective of the world around us.
Therefore, I do not recommend only the Slike i prilike webpage, but I also call on you to dedicate this excess of free time at our hands to history, art and culture, since they teach us to observe and understand the world. They teach us that there is no single solution, that not everything is black or white and that there are nuances.
This particularly applies to us, the marketers. Because, as a wise man once said: “In order for a marketing campaign to be catchy, noticed and effective, it must offer to the target group a solution to a particular problem”. By creating a campaign, our task is to define the key problem. We can do that only if we understand the context and culture in which our target audience lives. If we understand the present moment.
Stay at home, respect the prescribed measures and instructions and make good use of your time to understand the present, by getting to know the past.