The first season of the Super Srbija project was brought to an end with the final announcement of HIT products and the signing of contracts with six local entrepreneurs whose products will keep their place on the Roda supermarket’s shelves in 2019!
The product that won the flattering Super Srbija HIT Product title was Zlato u tegli, honey packed with healthy added ingredients like chia seeds, cocoa powder, raspberries, blueberries, and nettle — made by Miroslav and Jelena Mutić from Nova Pazova.
In addition to the Zlato u tegli brand, the year-long contract that secures a spot on Roda shelves in 2019 was also signed by: Freshka Gora (natural stick deodorant), RazBeerbriga craft brewery, Fatalni začini (Fatalni Paradajz SOS, Fatalni Chili, and Sušeni dimljeni paradajz u maslinom ulju (Dried Smoked Tomato in Olive Oil)), educational toys ArchiPLAY (construction play set), social enterprise Radanska ruža (different varieties of roasted pickled peppers).
In addition to creating innovative and high-quality products that saw impressive sales results, the entrepreneurs also proved themselves to be the best in meeting other Super Srbija criteria pertaining to the overall attitude towards the project, respecting delivery deadlines, and willingness to improve and promote their products.
“All Super Srbija participants have once again shown that we have great entrepreneurial potential and creative power that can serve as the driving force of Serbia’s development and that needs to be strengthened further.
These small outfits have come a long way, first by preparing their products and manufacturing facilities to appear on big supermarket shelves, and then also during the three months of the project, which involved recording television shows, media appearances, POS promotions, presence on social media, and the like.
They each worked on their own, but at the same time they were very supportive to each other, which is another message the project was sending: We can do a lot on our own, but we can do anything together,” said Marija Bahri, Direct Media’s Business Development Manager.
The support provided to the entrepreneurs during Super Srbija was multifold. They worked with Roda experts on the quality control of their products, obtaining the required laboratory analyses, and label compliance, as well as with the Direct Media team, which focused on the products’ visual identities, media promotion, and communication campaigns on social media. The very fact that so many experts were available to every participant is significant, because small entrepreneurs rarely have the opportunity to get this kind of help on their path to success.
“This was a great team effort that accomplished all our goals, mainly for Roda consumers to learn about and start to love the Super Srbija products. The entrepreneurs — who did most of the work — demonstrated great dedication and commitment to working on themselves, upgrading their products, and hearing and accepting constructive criticism, which is an admirable trait. They won over not only our customers but also our employees who were involved in the project. This brand new type of entrepreneurship incentive yields results and we are pleased that the Roda supermarket is the one to drive positive changes in that direction,” said Matija Protić, Marketing Director at Mercator S.
The Super Srbija project will continue to live on through future seasons, hopefully encouraging everyone who is thinking about dipping their toes into entrepreneurship shoes and living their dream.
The idea for the project came from the Direct Media office in Ljubljana in partnership with Formitas, which have been running the project in Slovenia for three years now. Thanks to the results, Štartaj, Slovenia! has become one of the key communication projects in Slovenia in the last two decades, rising to the level of projects of national significance and winning many regional and international awards.