The First Agency In The Region With Family Friendy Certificate

Diplomacy & Commerce

Ivana Mihajlović, HR Director at DIRECT MEDIA United Solutions, gave an interview for Diplomacy & Commerce.

DIRECT MEDIA United Solutions has officially become a Family Friendy company. This is the first agency in the region that satisfied all the conditions for the prestigious Family Friendly Enterprise Certificate. They have successfully proven that the company’s business policy is firmly focused on balancing the professional and personal lives of its employees, and the official confirmation of responsible business conduct in relation to employees also includes the active involvement of the company in its efforts to positively influence the whole of society, while conducting its business activities.

The goal of these efforts and initiative is primarily to make official everything we’ve been doing for years regarding care for people and investment in employee satisfaction. By receiving the certificate, Direct Media are being acknowledged for our responsible business conduct and corporate culture. Since its establishment, a family-friendly environment has been nurtured and the focus is on the care for employees, says Ms. Ivana Mihajlović, HR Director at DIRECT MEDIA United Solutions. Behind the success of the company are their employees – their satisfaction and loyalty are essential for successful development and further growth of the company. We are proud to point out that we are the first company in the industry that, in this region, opened its doors to a new business philosophy which offers a wide range of possibilities, adapted to the individual needs of our staff, Ms. Ivana specified.

DIRECT MEDIA United Solutions has, with consistent business policy and practice towards its employees, already proven why it is one of the most preferred employers, and the successfully completed Family Friendly certification is the confirmation of the existing policy and its continued implemantation. The certificate represents a long-term advisory procedure, where, through the setting and introduction of special goals and measures, focused on people, provides better working conditions and the possibility of an easier and better work/life balance for employees.

Within the agency itself, a Family Friendly team was gathered, which consisted of employers from every department, and the team was in charge of the selection of measure proposals, as well as their successful implementation. Our rule is to engage the employees fully in the issues regarding their workplace and that’s why it is important that the team consisted of employees of different generations. Today, our system employs about 60 % of millennials who have high expectations regarding flexibility and choice, where compliance of work and personal lives is considered significant, says Ms. Ivana.

The implementation of Family Friendly measures into DIRECT MEDIA United Solutions started in the best possible way – with a September team-building for all employees. In addition to the already existing benefits that this company has been carrying out for many years, they introduced new measures in order to further balance professional and personal needs of the employees, including flexible working time, as well as place of work, introduction of special programs in the area of healthcare and healty lifestyle of employees, support for sporting activities, absence from work due to specific life circumstances which exceeds the minimum established by the law, because satisfied and motivated employees achieve the best results.