Direct Media United Solutions
Google recently published Year in Search, a report on the most searched terms in the world in 2020. As expected, the most frequently sought explanations included “coronavirus” and “coronavirus symptoms,” which were most searched in March, April, and May, while their popularity dwindled by the end of the year.
The case was similar with terms referring to events like US election, Black Lives Matter, and names like Kobe Bryant or Harvey Weinstein, which appeared in searches time and again in line with the time of year when they were relevant.
During 2020, the world was consistently interested in learning more about ongoing events related to terms like masks, vaccines, death, unemployment, Zoom, Google Classroom, as well as TikTok and Tesla stocks. These words were being looked up using the world’s most popular search engine throughout the year.
When it comes to googling in Serbia, DIRECT MEDIA United Solutions inspired by Google’s report and Roshaan Khan’s visualization prepared a local version of the report. Direct Media’ Data & Insight and Digital team gathered data from Google Trends Data and analyzed like the Google report the terms that were most searched in Serbia over the last year and that pertained to news, people, or events.
Even with similarities with the global search words concerning the pandemic that were more or less being searched throughout the year in our country as well (vaccine, coronavirus, Google Classroom…), people in Serbia also looked up US elections, NBA, and popular local topical terms.
The most frequently googled people in Serbia in 2020 included Patriarch Irinej and writer Isidora Bjelica. The public’s attention was also captured by two TV shows local Game of Fate and Netflix’s La Casa de Papel.
In the middle of the summer, the most popular search words included Serbian 2020 elections. TikTok, the social media platform experiencing an expansion of global proportions, was consistently one of the most searched terms on Google in Serbia throughout 2020.
For more information, please contact:
DIRECT MEDIA United Solutions
Data & Insight team