DIRECT MEDIA United Solutions
By Almir Guberinic, Group Account Manger, DIRECT MEDIA United Solutions Montenegro
At the time of keeping social distance, it seems that the man has never been closer to another man.
An individual exhilarates us and earns the symbol of a hero with his gesture, but we are all, without exception, enchanted by the heroism and sacrifice of the entire branch of medical professionals.
At 8 p.m. we have the opportunity to open our windows or go out to the balcony and applaud our heroes.
It seems that this applause should be even stronger, so we invite our fellow citizens in Montenegro through the OOH campaign to say thank you to our doctors with this even stronger applause.
We say thank you to one mother who stays in a hotel room after hours of exhausting shift because she can’t go home. Thoughtful, with a face in her palms, with no idea what the weather is like outside, she caresses her children’s hair in her thoughts. The applause heard through the window wakes her up from slumber and says: it is exactly 8 p.m. and THANK you very much! Her face maybe lights up with a small smile…
This smile is the most important, it is the reason why this campaign has been launched. It is maybe less important that we got the idea from our colleagues in Serbia, but we liked it. Less important is also that our colleagues helped us and made a graphic design… Also less important than this smile is the fact that our largest OOH provider Metropolis wholeheartedly supported the idea. It is less important how many billboards and citylights bear these graphic designs.
It is very important, almost as much as the smile of our heroine from the hotel room, that people can hardly wait to help the realization of this humane idea. Thank you all for that!
In the spirit of the moment of living through a fragment of history, stay home and stay safe and sound!