The jury panel — drawn from the ranks of companies, agencies, and journalists who cover the industry from across the region — at the eleventh Weekend Media Festival voted the “Čuvaj se!“ campaign among the 25 best projects in the Balcannes lineup.
In addition to the Balcannes awards, the campaign delivered by Direct Media’s Belgrade office in concert with the Association of Paraplegics and Quadriplegics of Serbia made it through to the final round of the SoMo Borac award competition, as one of the three best digital campaigns in the SoMoRitanac category. This category awards projects that raise public awareness around problems and contribute to addressing social issues.
“This award is especially important to us because it opens a new chapter for Direct Media. This was our debut — we’ve never applied for Balcannes before. Now you all know that Direct Media has a creative department that evidently can create something deserving of attention and praise. I want to thank everyone who were part of this project, above all the wonderful and amazing people from the Association, who’ve had it rough in life and who today make every effort so that no one goes through what they have. This was an incredible project that taught us a lot and left a mark on us, and we hope that it will on all of you, too. Stay safe!” said Direct Media’s Creative Account Marijana Stefanović, accepting the award on behalf of the creative team.
Take a look back at the Čuvaj se! campaign and its results: