As a leader in advertising, communications, and media services in the SEE region, Direct Media became part of United Group after United Media acquired 100% of the company’s shares in the markets of Serbia, Montenegro, Macedonia, and Albania.
Within the massive United Media and United Group system, Direct Media will continue to develop new technologies, innovative advertising models, and digital marketing applications. This will allow to launch the designed solutions on different platforms and ensure Direct Media’s potential for further growth.
“Direct Media is a modern advertising agency that has many clients in several of the region’s countries, excellent relationships with TV networks and the media, and well-developed models for rolling out and monetizing local production and appealing content. That’s why we recognized them as an excellent platform for launching television transformation in the region through the implementation of new technologies that are now being introduced worldwide,” said Aleksandra Subotić, CEO of United Media.
“For nearly two decades, Direct Media has been a regional market leader among media and communications agencies, as well as an important partner in television program production. We are pleased that United Media recognized Direct Media’s values, and I believe that our joining forces will be a key factor in transforming the region towards the future of television advertising in the new digital age,” said Direct Media’s Chairman, Krasimir Guergov.
Direct Media will continue to provide services in the markets of Bosnia and Herzegovina, Slovenia, Croatia, and Bulgaria, which are not covered by the acquisition, through its affiliates: Ascanius Media in Bosnia and Herzegovina, Ascanius Media in Croatia, Ascanius Media in Slovenia, and Kres Direct Media in Bulgaria.