DIRECT MEDIA United Solutions
DIRECT MEDIA United Solutions donated a diagnostic instrument worth RSD 1,150,000 to the Mother and Child Health Care Institute of Serbia ˝Dr Vukan Cupic˝ in Belgrade. The contemporary diagnostic device located at the Department of Pathology will significantly improve and expedite diagnostic procedure for toddlers suffering from cancer.
On behalf of the company, the donation was presented to the Director of the Institute and the Head of the Department by Deputy CEO of DIRECT MEDIA United Solutions Jasna Dugalic, who said on this occasion that children need all possible assistance in their most important battles.
˝We are all aware of importance of this Institute as an instance in treating children. Employees of the Institute and of humanitarian organizations such as NURDOR bring smiles back to children’s faces every day, and they do that with dedication, responsibility and without reservation. We are glad if we were able to help them with this donation and facilitate this human job. We have been trying to help those who need help the most for nearly twenty years, as long as the companies exist, and we are glad that NURDOR, with whom we have been cooperating for a long time, has helped us find the right address, ˝ said Jasna Dugalic.
The Mother and Child Health Care Institute is the largest children’s hospital in this part of Europe and the largest number of children from Serbia and neighboring countries who have a malignant tumor are treated there. The Institute is also the only children’s hospital to have a Clinical Pathology Service, whose experienced pathologists diagnose tumors and other diseases to Institute patients coming from other hospitals in the region. There is no successful team treatment of children in the most difficult condition without modern devices in microscopic diagnostics.
˝Since the Mother and Child Health Care Institute ˝Dr Vukan Cupic˝ is the only place in Serbia to perform pathohistological analysis of all sick children, it is very important that medical devices and conditions in which these brilliant and dedicated doctors and medical staff work are contemporary and precise. Accuracy and promptitude of medical diagnosis depends on that, and therefore the successful treatment of sick children. One of such devices is the one we are donating to the Institute today. We are happy to continuously improve standards in diagnosis and treatment, aimed to improve the conditions of treatment and life of sick children, and what is especially important to reach higher cure rate of children from the territory of the whole Serbia. In this way we say a big ˝Thank you˝ to DIRECT MEDIA United Solutions, as well as to all our donors who believe in NURDOR and in importance of our Mission – do know that we work every day to build and cherish this trust,˝ said the Chairperson of the Board of Directors of NURDOR Joland Korora.
Funds for the purchase of the device were provided by DIRECT MEDIA United Solutions, which waived the proceeds from the fee for the Direct Media Academy educational conference. The money was donated to the National Association of Parents of Children with Cancer (NURDOR) for the purchase of the diagnostic device, together with Mercator S company as the winner of a basketball tournament organized in the spirit of raising awareness of sick toddlers.
Since its founding till today, DIRECT MEDIA United Solutions has helped dozens of humanitarian associations, but also individuals, families, pupils and students, as well as young athletes who were at the beginning of their careers and are winners of gold medals nowadays.