Direct Media Academy announces special guests
The last, final day of Direct Media Academy, which is taking place May 28–30, will bring together a slew of formidable speakers, among them our celebrated filmmaker Dragan Bjelogrlić.
“Is Serbia ready for online platforms?” — we’ll tackle the question in a special talk with the popular Bjela on Madlenianum’s stage on DMA’s Festival Day, May 30.
Our celebrated artist — who has dipped his toes into both on-camera and off-camera roles, as well as into the swirling rapids of producing — will tell the audience about Serbia’s place on the map of global production and innovation in the art of cinema. Bjelogrlić will shed light on local viewers — are they demanding, what they’re used to, and what they expect from new projects. What are the must-haves for film projects to succeed in Serbia and what content is the most likely to meet the standards of the somewhat satisfy the somewhat cantankerous but loyal regional audience — these are just some of the questions Bjelogrlić will tackle.
The other speakers’ talks will also delve into the new communication age, the overarching theme of the three-day event organized by DIRECT MEDIA United Solutions.
Israel’s prominent marketing expert Ravid Kuperberg of Mindscapes will hold a special workshop to offer concrete and powerful tools for identifying innovative and creative thinking patterns. Ravid will also appear on Festival Day to talk about StoryTeching — using technology in marketing.
The Festival Day agenda includes also United Group’s R&D Director Srđan Đurđević, who will provide the audience with insight into the world of innovation in the new television age and demonstrate changes in viewers’ habits using specific examples.
Digitalizuj.Me co-founder and Spark.me Program Director Vladimir Vulić will portray a new model of the digitally transformed company and management.
As this year marks 500 years since the death of the great visionary Leonard da Vinci, Direct Media Academy’s theme and program are inspired by his principles of openness, universality, and connectivity in the era he shaped.
In two-module talks and interactive workshops, Academy participants will learn specific tools and strategies for effective communication in the new age:
The New Media World module answers questions about the future of television, digital, social media, and the role of data in communication.
The New Branding: Hocus Pocus module represents a new concept of branding and provides the participants with a framework and tools for transitioning into innovative forms of brand strategy.
DMA 2019’s profuse program was carefully designed for all open-minded professionals who know that learning is a never-ending process. This is the exact philosophy that permeates the mission and vision of every Direct Media Academy since it was launched in 2012..
The proceeds from the DMA registration fees will again this year be donated to charity.
Make sure to save your spot!