Join the ninth Direct Media Academy and hear famous digital nomad Faris Yakob talk about how ideas move people.
Faris Yakob describes himself as an award-winning strategist, creative director, writer, speaker, and—geek. He likes to help brands, start-ups, and marketing agencies to be AWESOME. He founded the Genius/Steals consultancy with his wife Rosie, and for the past five years they have been living their dream, traveling around the world as nomads. When they decided to sell their previous business and everything they had, their plan wasn’t to build a “nomadic agency,” but instead to live in different places for a few years. But they were so much in demand that not only do they live like nomads—they work as ones, as well.
This year’s Direct Media Academy is titled I Have a Dream and opens its door to anyone who wants to talk about brand strategy, media planning, marketing research, digital, PR, social media, innovation, modern methods and tools, trends … In short, everything that does and will make up the advertising world. The Academy once again brings the experiences of world-class experts who have been trailblazing the world of communications, such as Faris Yakob, co-founder of the Genius/Steals strategic and innovation consultancy.
Faris Yakob’s resume is quite a medley. He has worked at the world’s biggest agencies in key roles, as a digital content director, communication strategist, media planner, key account planner, creative director, and management consultant. He was also a co-founder of a New York digital agency and the director of innovation for an advertising holding company. He is the author of Paid Attention: Innovative Advertising for a Digital World and a co-author of Digital State and What is a Brand?. Fast Company named him one of ten modern-day Madmen and his name also ranked among the world’s most reputable media planners in The Planning Survey report.
His wife Rosy is the managing director of their creative partnership. She generally deals with operational tasks, communicates with clients, runs the website, branding, and agency presentation. They’re living their dream—traveling and setting up camp where the heart takes them and working literally whenever and wherever they want. They’ll share this experience with the participants of Direct Media Academy, on its fourth, Festival Day, 18 May at Madlenianum. How ideas can move people and through them, where do boundaries between content, media, PR, and advertising disappear, and what next for the communications industry—all this will be tackled in Faris’s talk.
Direct Media Academy was launched in 2012 as an internal education program. Over time, it grew, evolved , and opened its door to everyone interested to take part. The program was designed by a team of Direct Media experts with the aim to share expertise and comprehensive insight into marketing communications with colleagues, partners, and entrepreneurs.
This year’s DMA slogan is dedicated the 50th anniversary of Martin Luther King’s death.