The biggest agents of change in advertising and communications are the media. Digitization and data-driven communication brought about new media, and most definitely modernized the old, traditional ones. What are these changes, how they affected the already expansive media ecosystem, and what is the place of man in all his — the Media Module: New Media World will address this at Direct Media Academy from May 28 to May 30. If you’re on your way to becoming a “new person” for the new media world — this is the right place for you, says Marija Matić, module leader and Data&Communications Director at DIRECT MEDIA United Solutions.
Direct Media Academy has become a notable educational event in the world of marketing and advertising. What is this year’s conference focused on?
Over the next five years, the advertising industry is estimated by marketing experts to change more than over the past fifty. These changes are the focus of this year’s Direct Media Academy. The Academy is placing front and center all the changes brought about by digital platforms and consistently ushered in by new generations. At the same time, we will be tackling all aspects of modern marketing. The Branding module — led by Mitja Tuškej — will deal with today’s branding. Once again we brought together a strong team of speakers who will appear on the Festival Day to talk about content, StoryTeching, technology, and innovative management. This year marks 500 years since the death of Leonardo da Vinci, and Direct Media Academy 2019 is inspired by the visionary’s work and his principles of openness, universality, and connectivity, which shaped an era.
You’re moderating the Media Module: New Media World. What will the module focus on?
Mainstream advertising is at a crossroads. Marketing is changing, and the media are just one part of these changes. An opinion perhaps still widespread today is that there are traditional and new media. However, the Media module will demonstrate that this distinction is no more. We will show where all media are heading — above all data-driven communication and innovative technological solutions.
What would you underscore as the key changes in the media over the last ten years, and what changes await us still?
Digital transformation of the media is surely what marked the past ten years. Now we’re already thinking about ways to further develop new platforms and ensure — mainly through collaboration platforms — more effective targeting. Soon we will see new technology solutions that will primarily focus on new ways of consuming video content.
Who is the Media module for?
Game Changer is the most common term when describing all the changes before us. This means that the Media module is intended for everyone who sees themselves as a game changer. For all those who want to know about both new and traditional media in a new light. As well as those who are above all prepared to dive in and change themselves.
What qualities and skills should a marketing, advertising, or communications professional have in the new age of communication?
The qualities always stay the same — every age requires commitment, search for new knowledge, and continuous learning. This age might put these traits at the forefront more than ever.
Get the early bird rate for Direct Media Academy and sign up at www.directmediacademy.com by May 1!
ABOUT MARIJA MATIĆ
Even today we have a Renaissance woman among us — one who is versatile, open, and creative. Her name is Marija Matić, and DIRECT MEDIA United Solutions has been lucky enough that she decided to stay with the system for nearly 20 years of her professional life. Her skills encompass the communication process through and through — she is our Data&Communications Director and manages the Data, Research, Insight, and Creative departments within the DIRECT MEDIA United Solutions system. On top of it, she’s always looking to the future, which is why she is entrusted with the development of new services, internal tools and research, and advanced methods, including machine learning. Her resume lists taking part in more than 50 conferences and panel discussions in both Serbia and the region. Often and gladly she shares her knowledge with young leaders through the agency’s in-house educational programs, as well as external ones. Marija was the first moderator of the media module under the IAA Serbia’s educational project AcademIAA. She’s also a member of the project’s Organizing Committee. As a member of the IAA Working Group, she contributed to writing and creating the Serbian Code of Ethics in marketing communications and advertising.