What kind of a world of innovation is connected with the new era of television, and how the United Group, through its innovations – first and foremost the EON smart box and the EON app – is modernizing the regional market. Through specific analytics, Srđan Đurđević, the Research and Development Director of United Group, will show the changes in TV usage habits and how Machine learning and Artificial Intelligence are used in editing TV content and metadata at the Direct Media Academy on May 30.
If you want to find out what the main innovations will be on television as a medium – this is a lecture you should definitely not miss!
Your lecture at the Direct Media Academy deals with innovation on TV. What are the key technological moments that have influenced the transformation of television as a media over the last couple of years?
Srđan Đurđević: One of the key factors was definitely the emergence of streaming technology that enabled the distribution of TV content on devices that were not your “living room TV” (telephones, tablets, laptops) but also significantly changed the way the television is watched on that traditional, joint living room TV. The prerequisite for this was, above all, a major expansion of broadband Internet, fixed and mobile, which enabled a completely new way of delivering content to users, and then the proliferation of personal devices such as smartphones and tablets, as well as the growing presence of smart TVs. Streaming and digital technologies have enabled virtually no restrictions on the maximum number of TV channels that could theoretically be delivered to the viewer, and have greatly improved other TV services, such as the possibility of delayed viewing of live TV content and consumption of content on demand. The widespread ecosystem of devices through which TV content is viewed has simultaneously opened the possibility to consume content from a variety of sources using appropriate apps, but also opened the way to synergy through the use of personalized data on needs and habits of users so that each user gets exactly what they want. In addition to this, we should not forget the ever-increasing quality of video content delivered: the 4K/UHD resolution is already here, and new technologies like 8K and VR offer even greater breakthroughs toward immersive user experience, wiping the boundaries between the real and the television world.
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