Who is the original influencer?
The final day of the Direct Media Academy, held from May 28th to 30th, in Madlenianum, Belgrade, will gather a strong line-up of lecturers – not just globally and regionally recognized names from the advertising industry, but also from other closely related industries.
Willem Janssen, Director, Head of SSP Sales, BeNeLux / CEE, Freewheel, will be the surprise guest of Direct Media Academy’s Festival Day.
MEDIA REINVENTION YOU NEED – AND NEVER THOUGHT POSSIBLE is the idea that fuels Freewheel – a global leader in integrating linear and digital TV in order to empower brand communication!
Willem Janssen has selected this phenomenon as the topic of his lecture “Who is the original influencer?” Powerful and unstoppable influencer economy has been developing with the increasing success of social networks. In parallel, the same advances in digital technology have enabled television as a media to grow faster, and Willem will tell us more about this connection.
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