DIRECT MEDIA United Solutions
1. YouTube tool for quick video ads
YouTube is launching a new tool intended for small businesses that needs a simple, cheap way to create videos and that might not have the creative experience or technical knowledge to do it.
2. Facebook to test the Apple Watch app
Facebook released an experimental messaging app for the Apple Watch called KIT (Keep in Touch). It appears to work in a similar way to iMessage on the phone because users can share emoticons, voicemails, location, drawings, and dictated messages via Messenger.
3. Facebook Messenger desktop app
Facebook launched the Messenger app for MacOS and Windows that allows group video calls so that you can talk on your computer and stay connected with friends and family around the world.
4. DM on the Instagram desktop version
Instagram has been testing the desktop version of DM for several months now, and it launched the feature in a test group back in January, with the promise that it will be released wider at some point in the future. Now, users can use Instagram messages also in the app’s browser version.
5. Facebook to launch Quiet Mode
Digital wellbeing, a movement to limit time spent on devices so that we can focus on other things, was one of the biggest tech buzzwords in the last year or two. Facebook has joined the movement and recently announced a new feature called Quiet Mode, which restricts notifications and time spent on the app.