Advertiser Serbia introduces Voljena Daničić, Direct Media’s Innovate and New Media Manager.
Voljena Daničić heads Direct Media’s creative department, and together with her team every day she’s pushing boundaries—both those of the market and her own—creating something new and original and developing “the creative that works.” Over the years, she has been building her career in various roles: Media Buyer, Account Manager, and New and Digital Media Manager
She loves challenges, and her specialty is solving problems that brands face.
For starters, can you tell us about the name and content of your talk at this year’s DIRECT MEDIA ACADEMY.
New Media, New Philosophy is the title, which clearly indicates that we’ll be talking about novelties. New media are a great opportunity, and if we approach them in the right way, we’re already halfway to success. We’ll also be talking about the philosophy behind ideas that won over the audience and achieved goals, using practical examples to show how the world of communications functions today.
Who do you see as prospective DIRECT MEDIA ACADEMY participants who should hear you speak?
When it comes to potential attendees, let’s be clear right away: there are no demographic bounds! It doesn’t matter if you’re just entering the business or you’ve been there for years, whether you’re working at a big company or a boutique agency—the only requirement is that you are interested in this subject. What makes me happy—I have to admit that I glanced over the applications—is that there are several entrepreneurs among them. Entrepreneurs are people of ideas and action, and an audience like that guarantees an interesting and interactive talk.
What are the main educational objectives of your talk?
I’m sure that I sound like a broken record because I’m always saying that good ideas don’t just fall from the sky—they take effort. My talk will take the participants on this journey accompanied by real-life examples.
My goal is for the participants to learn more about the less familiar media and communication channels that can be useful to them in struggling with everyday challenges.
What are the (educational) benefits for those who come to hear you speak?
Benefits are individual, and I believe that each participant will have a different takeaway from the event. The talk is conceived to be just like that—multilayered and producing something for everyone to apply in their work. In a nutshell, it will be specific and useful.