Article taken from BURO Serbia
The other day we tackled how the publishing world responded to the ongoing situation and how magazines — from weeklies to fashion magazines — adjusted their editorial policies by feeling the pulse. The conclusion was that it is the responsibility and creativity demonstrated by the new front pages what makes the current issues stand out and become relevant, and that thanks to the combination of the two, they will remain forever remembered — even when all this is over. Then we started to think about how throughout history there were covers that defined contemporary culture and society and that — for various reasons — those front pages will stay in our memory forever. So we decided to do a little experiment: What would those unforgettable front pages look like if they were created during the coronavirus pandemic?
We called Stefan Gajić and launched our little project together. Below you’ll find Stefan’s covers and the reasoning behind this creative assignment.
Is each cover the same or are they all special?
I’m sure that by now we’re all used to seeing the perfect covers of the biggest magazines in the world. In a sea of front pages, there are those that have left their mark not only on the printing industry but on the entire visual communications world. These rare solutions that changed the world — they will never go out of fashion. These photographs remain frozen in time and space.
These covers were most certainly a matter of the times: political, fashion, or social. They are reactions to what was happening back then.
But we are now in a different world from the ones where those legendary covers came from. Sometimes it’s hard to understand how much our world has changed in a very short time. How can we portray this change? How do we compare what was before and what is now?
How did the idea emerge?
The idea was to take the front pages and photos that we’ve all seen and make them look like they were made in the time of Covid-19. From Time Magazine to National Geographic. We altered the most legendary covers to reflect today’s situation.
The result is amazing and makes you think. How little is enough for everything to change.
What surprised me most was how much we can change the story and the context by adding a single component. We replaced perfection with reality. We’re realizing very quickly how much this situation doesn’t discriminate. It doesn’t matter if you are on the cover of Vogue or Rolling Stone. We’re all in this together and only together can we make a difference.