3D Art Experience
Qatar Airways, Serbia
The airline wanted to position itself in the Serbian market through a one-of-a-kind experience and interaction with future travellers.
THE SOLUTION
We developed a 3D Art activation at Belgrade’s most popular shopping mall by creating the Qatar Airways hot-air balloon. This way, visitors got a chance to imagine the charms of an exotic journey over the Great Wall of China and upload their photos to the client’s official Facebook page.
THE RESULT
- 934 photos by users on the official Facebook page
- 57% more Facebook fans in just a few days
- 25,000 Facebook likes in just a few days
- Serbia rose from the 40th Facebook place to the 21st
