The airline wanted to position itself in the Serbian market through a one-of-a-kind experience and interaction with future travellers.
We developed a 3D Art activation at Belgrade’s most popular shopping mall by creating the Qatar Airways hot-air balloon. This way, visitors got a chance to imagine the charms of an exotic journey over the Great Wall of China and upload their photos to the client’s official Facebook page.
934 photos by users on the official Facebook page
57% more Facebook fans in just a few days
25,000 Facebook likes in just a few days
Serbia rose from the 40th Facebook place to the 21st