Billboards you can eat


The best known cereals brand in Slovenia launched two new energy flavors. Our mission was to promote them and make direct contact with consumers, limited to a billboard campaign.


We made edible billboards! We covered the billboards with the products so that passers-by could take their daily dose of energy. We used social media to let them know about the billboards’ locations in Slovenia and ask them where would they want to get their energy boost from the Frutabela energy billboards.


  • 1.200% Facebook engagement growth
  • 10% new fans in two weeks
  • 40% of sales growth in all Frutabela product categories