The best known cereals brand in Slovenia launched two new energy flavors. Our mission was to promote them and make direct contact with consumers, limited to a billboard campaign.
We made edible billboards! We covered the billboards with the products so that passers-by could take their daily dose of energy. We used social media to let them know about the billboards’ locations in Slovenia and ask them where would they want to get their energy boost from the Frutabela energy billboards.
1.200% Facebook engagement growth
10% new fans in two weeks
40% of sales growth in all Frutabela product categories