Our task was to create digital campaign for MiFi router which will make this service more familiar to Telenor users. Since there is no digital database available for the desired target audience, it was necessary to precisely define the particular target audience so as to ensure maximum reach.
By using unique targeting techniques for each channel separately, we have narrowed down the target audience of Desktop, YouTube, Facebook and Google users to the one we needed. After we have defined the exact target audience that we had to address and its characteristics as well, we have applied the same creative solutions in all channels – interactive multiscreen expandable banner for MiFi router.
Click- through rate: twice higher in comparison to all previous campaigns
Average banner interaction time: twice higher in comparison to Telenor campaigns average
Unique banner interaction rate: 33%
DIRECT MEDIA United Solutions
Is a leading media system in the region of the South-East Europe which offers integrated communication, advertising and media services to international and local partners.