Mercedes – Benz M and B Class Launch

Mercedes-Benz, Bulgaria

One of the world leading car manufacturers had launched two new models in the market – M and B class. Our task was to come up with high-profile event demonstrating the power of the brand by representing new car models.


We have created a 3D experience “Ahead of the present” and our idea was to show technological innovation applied to new car models. We have adjusted the sports venue to create a comfortable space for the multidimensional presentation of new models. In eight minutes of synchronized video projection, with speech commands and dramatic 3D effects, we guided more than 300 visitors through Mercedes – Benz adventure.