One photo a day in the worst year of my life
Fusion Communications, Serbia
Faced with the growing problem of violence against women, upon Fond B92 invitation we joined the campaign on raising awareness of this issue.
Solution
The project partners have created YouTube format, a video of a young girl posting her photos during the year she suffered acts of violence. Our task was to ensure the highest possible visibility of the message. We addressed the online community in the region for the support and activated them to endorse the campaign.
Result
For less than three weeks, the video had more than 3 million views, among top five most viewed videos on YouTube. Tens of thousands of comments and media reports were generated, even in the biggest global media. Campaign achieved the visibility of the family violence problem at the global level, becoming the best regional project with 49 million views on YouTube, winning numerous awards.
