Postbank – Virtual MasterCard

MasterCard, Bulgaria

The message about new MasterCard brand, virtual card for online shopping, was supposed to be distributed to its new users. Our task was to create an integrated campaign for launching this innovative product and reach the target audience, young people, advanced users of Internet and online shopping.


We have decided to present the main benefits of the new product by comparing the card with powerful animals, which apart from the visual similarity with the product, underlines an important characteristic it has – a unique level of Internet protection. First campaign wave started on Internet as an information banner, then on Facebook page, through tutorial on using the payment cards. Message was successfully conveyed to the target audience, and the new banking product achieved good preconditions for future positioning in the market.