Smart Media planning ADH category
Henkel Adhesives, Serbia
Besides regular campaigns which involve so called cherry-picking media planning of the relevant program for the specific target audience of adhesives’ products users, the integral part of advertising strategy and our work is the traditional support in the form of sport program sponsorship with special execution.
Solution
In addition to brand positioning and standing out from the media clutter, every sponsorship ensured some great benefits through high affinity indexes, generated high number of TRPs, and creative execution of all promo materials and maximum visibility of CERESIT as a general sponsor.
Client’s assessment on the level of CEE countries: Smart Media planning ADH category Henkel
