Win the Moment
Nikšićko beer
As a proud sponsor of FSCG (Football Association of Montenegro), Nikšićko beer wanted to find a way to engage the viewers of Montenegro-Poland match. The fact that viewers are unable to sustain attention and their concentration span during commercial breaks is getting shorter posed a great challenge.
Result
The results exceeded all our expectations — a 10% reach of all FB users in Montenegro without a paid promotion on the network with a staggering 1,134 comments submitted during 2.5 hours of activation.