As a proud sponsor of FSCG (Football Association of Montenegro), Nikšićko beer wanted to find a way to engage the viewers of Montenegro-Poland match. The fact that viewers are unable to sustain attention and their concentration span during commercial breaks is getting shorter posed a great challenge.
We designed a multi-screen activation that used a break-bumper during the television broadcast of the match to invite fans to Nikšićko beer Facebook page, where we created a FB Live event with ten football related questions and awarded fans who were the fastest to answer them correctly with national team scarves and packs of Nikšićko beer.
The results exceeded all our expectations — a 10% reach of all FB users in Montenegro without a paid promotion on the network with a staggering 1,134 comments submitted during 2.5 hours of activation.
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