Every name deserves a home
Using our digital platform DION we launched a digital out-of-home CSR campaign aimed at raising awareness about the importance of adopting abandoned animals. The campaign was initiated in collaboration with Led Mreža Srbije and the team behind @udomi.bre, carrying a strong message: “Every name deserves a home.”
During the campaign, in Belgrade and six other cities across Serbia (Novi Sad, Pančevo, Čačak, Kragujevac, Zaječar, and Niš), those who need you the most will be looking back at you from digital screens — abandoned pets waiting for someone to finally notice them.
Our new DION platform represents a technological innovation on the regional market — the first programmatic Digital Out-of-Home (pDOOH) initiative in the region, through which this CSR campaign was created.
DION enables fast, flexible, and precisely targeted distribution of digital out-of-home campaigns throughout Serbia. In this case, it helped a socially responsible message reach greater visibility — proving that technology can serve a higher purpose. When the right message appears at the right time, in the right place — real change happens.
This initiative stands as another example of how digital innovation and compassion can come together to inspire awareness and action.
Anyone looking for a lifelong friend can visit @udomi.bre on Instagram — perhaps someone there is waiting just for you.
Sometimes, one look into those honest, sad eyes is enough to change everything.
