MEDIA AND COMMUNICATION PLANNING

Successful establishing of media and communication strategy is the foundation of every efficient campaign. DIRECT MEDIA United Solutions uses its knowledge, experience and tools to provide ideas and integrated solutions for strengthening the brand and creating experience relevant for the consumers.

Higher media fragmentation and age of “personalization” challenges us to create a unique approach for the target audience. New technologies enable two-way communication between brands and their consumers. For that reason, our media and communication planning is based on the consumer journey and the fact that the media world is divided in paid, earned and owned media. Focusing on ROI, we use in-depth understanding of the market and consumer habits, new technologies and original concepts to offer efficient solutions to our partners.