Abandoned animals often need just one chance to reach safety, a home, and people who will love them. Guided by this idea, we launched the platform www.rasabezglasa .rs to open up this important topic and provide concrete support to abandoned dogs on their journey to a home. We invite everyone who can to get involved—both companies and individuals. Because every voice that is heard, every act of help, no matter how small, can mean a life saved.
The platform www.rasabezglasa.rs is designed as a meeting place for those dogs waiting for a home, those who care for them every day, and those who want to become part of the solution. In one place, you can find stories of animals looking for their families, as well as examples of solidarity, responsibility, and care from people who have chosen to help through donations, sponsorship, support, or adoption.
The launch of the platform is a continuation of a project we started last year. At that time, digital OOH screens in Belgrade and six other cities across Serbia featured abandoned dogs cared for by the association Udomi.Bre. Our goal was clear—to make these dogs visible and bring their stories to people who could offer them a home, safety, or support.
The creative concept, production, and technological execution of the project were developed and implemented within the Direct Media system, using DION, our programmatic digital OOH platform, which ensures that the message reaches the right audience, at the right time and in the right place. We wanted their stories to be seen by the people who can truly make a difference.
We are also part of this story. First, we became sponsors of a dog named Klara, and after she found a home, we continued by supporting another dog, Bjanka, providing her with safety while she waits for her family.
With this initiative, we aim to once again show that creativity, technology, and social responsibility can come together in projects that not only raise awareness but also drive real change. More information about the initiative, the dogs in need of support, and ways to become their sponsor is available at www.rasabezglasa.rs
