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Silver medal for Direct Media for business practices aligned with ESG principles

Direct Media United Solutions has once again received a silver medal for meeting ESG business standards from “EcoVadis,” an internationally recognized agency that provides the most reliable assessments of management quality in accordance with sustainable development concepts in the areas of environmental protection, social responsibility, and corporate governance. Direct Media has ranked in the top 15% of companies that this independent body evaluated in the past 12 months, standing right alongside some of the most esteemed companies in the world.

“We are greatly honored and pleased to receive this significant recognition once again. ‘EcoVadis’ is highly valuable to us as it guides us through the necessary steps and all the new standards we need to meet in order to operate according to ESG principles. To be recognized once again by such an important international agency is for us a crowning achievement after seven years of hard work and dedication. It is also crucial to us because it’s the standard for doing business with large international clients. Therefore, it has become a part of our corporate strategy and, in fact, a way of life,” emphasized  Marija Matić, Strategy and Clients Director of Direct Media United Solutions.

“EcoVadis” is an international institute based in France that offers reliable assessments in the field of social responsibility. The evaluation is conducted in four segments: environment, human rights and labor rights, ethics, and sustainability. The institute has created a global network of more than 130,000 companies that it assesses worldwide and is highly respected. This thorough and extensive evaluation takes into account a large number of factors, from standard ones such as the use of energy-efficient lighting, recycling, sustainable sourcing, and emissions of harmful gases at all levels, to respecting ethical principles and employee rights. Regular employee satisfaction assessments, employee training on occupational safety and health, and fostering gender equality are also aspects that Direct Media had to demonstrate and prove.

As part of the United Media system and in line with the United Group’s strategy, Direct Media is committed to the strategic decision to adhere to ESG principles in its operations, which is one of the fundamental pillars of the entire United Group’s business. Direct Media is also the holder of several other awards and certificates that confirm the quality of the company’s work and its approach to environmental protection and employee relations. DM is the first company in Serbia to receive the “Socially Responsible Employer” certificate, awarded by Balance Company CEE d.o.o. from Belgrade and the Equilibrium Institute from Slovenia. It is also the holder of ISO 9001 and ISO 27001 certificates, as well as the Family Friendly certificate, as it has adopted 17 measures to support employees and help them achieve a better balance between work and personal life.